We help answer the human questions.
Choose your question ↓Which one resonates with you?
Why is leadership wearing me out?
Stop being the exhausted hero. Build a culture that carries the vision, so you don’t have to carry it alone.
Is the next generation ready to lead?
Wisdom is retiring and the traditional path to leadership is changing. Get every generation working together in one living system.
How do we lead in the age of AI?
As AI takes the tasks, the human skills of leadership become more valuable. Build the ones that will remain.
Why is leadership wearing me out?
Rootstock taps into how humans naturally carry vision, build culture and remain accountable, so you don’t have to always be the exhausted hero.
No obligation. Tell us where it wears you out.
Meet JackAn exhausted hero who finally gets to the human roots of company dysfunction.Read Chapter One of Rebels & Tribes for free →If nothing changes
The same problems keep coming back, because the real ones never get addressed.
You’ll stay drained and joyless, as fixes keep treating symptoms, not the human roots.
Your leaders keep fracturing your vision and culture, and you keep resetting it, more and more alone.
What you built won’t carry beyond you, because its human roots were never reached.
Tony Woodall, Founder, Rootstock
We know how it feels to keep fixing the same problems without ever getting to the human roots.
You built or lead a company you’re proud of, and you need leaders who carry the vision and culture the same way, in every location, market, and team.
The hard skills got you here. No one ever showed your leaders how to tap into the natural human ways people carry vision and build culture. That’s what we do.
Before Rootstock, I spent twenty years in sales and marketing leadership. In that time I suffered greatly under bad leadership, and I caused others to suffer through my own. I started Rootstock in 2019, out of pain and passion, to offer a human-rooted way to lead.
Our model
A model, not just opinions
Four skillsets and four mindsets, with diagnostics your leaders can take.
See the model →
The evidence
Built on research
Studies of what makes leaders and teams effective.
See the research →
Our programs
Programs that transform
Structured experiences in NEXT, LEADER, and EXECUTIVE that really transform.
See the programs →
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Three steps to a company you want to lead.
How we work
A plan we shape together, and a partner who stays close. We adjust along the way, wherever the plan needs it.
An approach that centers on humans, works with the natural ways people lead, and values your people above all.
A clear start. The first conversation has no obligation.
What your leaders learn.
Human-Rooted Leadership™ is four skillsets and four mindsets that tap into the natural human ways leaders carry vision and build culture, so they carry your company the same way, wherever they work.
Four skillsets what leaders do
Awkward Authenticity
Be real, especially when it’s awkward.
Build Great Teams
Know each person deeply, then build something greater together.
Create Clarity
Help people know the why, how, and what.
Develop Greater Leaders
Develop leaders who surpass you.
Four mindsets the default leaders operate from
PIE
Be Present, Interested, and Empowering.
4Gen
Be invested in by the generation above you, and invest in the generation below.
Time Traveler
Turn the minutes you already spend with people into moments.
LIP (Leader in Progress)
Always a learner, never done, and an inspiration to others.
Picture a company you want to lead.
One company, wherever it operates and whoever leads it. Your leaders carry the vision and culture the same way, naturally, with or without you in the room. You walk in energized, and you don’t want to escape.
The same company everywhere.
Clients, employees, and new hires get the same company in every location, under every leader, and in every market.
Your energy back.
The parts that wore you down stop, and your motivation returns.
A team that carries it with you.
Your leaders carry the vision and culture and lead effectively across the organization.
What you built carries beyond you.
It’s still the company you set out to build.
Start with a conversation.
Tell us where your company drains your energy and makes you want to escape. No obligation.
Not ready yet?
Meet Jack, who built a company he wanted to escape from.